*Search Engine Optimization
Understanding the Importance of Website Analytics & SEO
1 | Get Metrics for your Business
Any business of any type without metrics is blind. Without tracking key performance indicators (KPI's) and tracking visitor data, you, as a business owner, may miss the right information to reach clients or customers for your online business presence. Times are over when getting your business online was the only thing you needed and you got yourself – visitors, bookings, or sales. The Internet has become an overcrowded marketplace to compete on. Getting your website analytics metrics will provide you with information to help you learn more about your business. In addition to this, making decisions quickly and easily adapting to any market trends or changes are other benefits of implementing website analytics on your business’ website.
2 | Improve User Experience
Having information about site usage, performance, and visitor interactions will empower your business with the metrics to better understand what visitors want and need, plus you will know if a potential customer has experienced a problem with navigating through your site. This aids you in solving the problems visitors experience while browsing your website. By solving the common problems your visitors come across, you will also learn more about your dream clients, too.
3 | Marketing and Pricing Strategy
Ensuring that you are tracking data properly will help you in reaching your targeted audience, providing tailored offers, and learning about visitors’ wants and needs. Implementation of Web Analytics will help you spot new interests, and trends, and will aid you in reviewing and improving your offering, products, or services. You will also learn if your visitors got to your site searching for a product you don’t currently offer, and this will help you in unveiling new potentials for growing and expanding your business.
4 | Visual overview
Most, if not all, web analytics platforms give you a dashboard with a visual overview of visitors’ data with different sorts of charts. By using visual overviews, you can spot and track your data with ease. When it comes to reporting and visual interpretation of data, you can configure your settings and define a report with key metrics relevant to your specific business needs.
5 | Find out Who Your Visitors Are
One of the main reasons for Website Analytics implementation is the fact you can find out who your visitors are. When you set up analytics, you will see where your traffic comes from and who visits your website. One of the biggest gains from utilizing web analytics on your website is the possibility to get demographic data. The demographic information is very useful when it comes to tailoring your offer and content to your target audience. Sometimes you may even get surprised by an unexpected demographic interested in your business, and discover new potentials for business growth.
6 | Find out Hot Topics
Essential for running an online presence for your business is making sure your content appeals and is relevant to your dream client. Your content should be interesting and engaging to the targeted audience. With analytics, you will find which topics your visitors consider relevant or have an interest in. This will provide an insight into what kind of content you should create.
Producing fresh content, relevant to visitors’ interests assures getting repeated visits. In most cases, this leads to an increase in site engagement. And, if calls to action are optimized and implemented throughout your website an increase in conversion rates, too.
7 | Uncovering Trends and Social media
Web Analytics implementation helps to spot emerging trends and gives an overview of where your content is accessed for any social media channel. Over time you can spot trends in your web analytics platform. By spotting trends in your traffic you can gather data and design a social marketing strategy, assure you engage the most on the social media platform your audience concentrates on. Additionally, discovering trends such as low volume traffic for a certain period would allow you to analyze your marketing efforts, competition, campaigns, etc. If a sudden traffic decrease is spotted and is consistent with a certain period, you may reserve this time for planning, improving, and developing your business goals.
8 | Measure your site performance
With all of the information and data website analytics provide, you will improve, plan, change and adapt your site. This inevitably will lead to improved performance. Of course, there are more dependencies for site performance but using metrics to improve is one of the most overlooked ways by business owners. One of the most important report is the bounce rate. If your pages have a high bounce rate, this may indicate the content quality may not be very good or your posts contain media mostly with short verbiage. With Website Analytics You will see your bounce rates and use this information to improve your website or blog. In addition, you can track if visitors reach 404 pages or are unable to find specific information. There certainly are many reasons and factors contributing to why the 404 page is reached by your website visitors. Or, why they are unable to find the information they are looking for. Spotting this, alongside various indicators inside a website analytics platform will provide you with metrics you can use to improve your business.
9 | Custom reports and dashboards
Custom dashboards and custom reports inside your website analytics platform simplify your business reporting processes and shorten your decision-making timelines. When implemented properly, custom reports and dashboards provide your business with metrics to make accurate decisions and develop marketing plans. Most web analytics platforms provide default reports and dashboards, however, the default ones may not necessarily work for you or your business. Hiring a reputable analytic reporting company can tailor your reports and help you optimize your business needs.
10 | Set conversion goals
Goals are a great way to measure how well your site fulfills targeted audience objectives. With your website analytics platform, you can set up individual goals to track actions, like transactions with a minimum purchase amount, subscriptions to your newsletter, or placing orders. Conversion goals implementation provide you with a clear and simple overview of what marketing efforts work for you the most. This will also aid you in better defining, tracking, measuring, and implementing new products and services, improving the existing ones. Or, what are the products you need to push to boost your sales, revenue, and hopefully profits.